Bloggers and hired hands in the election campaign

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We asked Hungarian parties and their youth wings how much use they made of blogs when spreading their views. Astonishingly, it seems that most parties - including their IT policy specialists - are unaware of the differences between blogs, forums and web pages. Experts say that blogs could play a bigger role in the coming elections.

'We're planning, we've conducted a few experiments,' said spokesmen for most of the parties when we asked them about blogs.

This isn't the only area where we're behind. T-Online estimates that there are 2.355m internet users in Hungary over the age of 14, of whom only 6% regularly read blogs. Internet penetration in the United States is 68% (224m web surfers), and 27% of them read blogs, although only a third of these read political blogs.

But the influence of web logs cannot be measured directly - surveys show that readers of political blogs are those who have the most influence on the mass media, meaning that blogs can act as an alternative news source. Furthermore, blogs give their readers something extra - news and information not available through official channels.

In the most recent US elections, it was Howard Dean, the 'number 3' candidate who made the fullest use of this new channel, which helped him to raise $7.4m in campaigning funds.

In Hungary, the SzDSz politician Mátyás Eörsi is the most enthusiastic, regularly posting to his blog, and his posts as many as 100 replies. Budapest mayor Gábor Demszky is less enthusiastic. After an enthusiastic start last spring, he suddenly gave up in July 2004.

Zsolt Nyitrai, a Fidesz MP and a member of the IT and telecoms committee in parliament, told HVG.hu: "Last summer, participants at party events wrote blogs. These were made available on the party's official website, Szabad-Európa.hu. But there was less interest than we had expected. We are not planning an official blog, but we expect some of our parliamentary candidates to do so."

The MSzP's press office says it is considering using blogs in its election campaign, but that it is still only an idea.

András Pettkó, an MDF MP got his blogs and his websites mixed up when speaking to HVG.hu. "Almost every MDF MP has his or her own website." The MDF site which most resembles a blog is its press review, which is updated regularly with MPs' official statements.